Jamela Acheampong: 50 shades of nude
The fashion industry is definitely going through some changes, with the subject of diversity and individuality being embraced by designers all over the world. New alternatives for people of all shapes, sizes and skin colour are being introduced into the market at a fast rate.
One of these new alternatives is the shoe brand Kahmune, which is launching this month. “Kahmune is a play on the word ‘commune’ which is derived from the word community. I wanted a name that signified unity. The fashion and beauty industries have been built on exclusion and I personally believe it is high time we changed that”, says Jamela Acheampong, the founder and CEO of Kahmune.
The brand features two styles; a strappy heeled sandal and pointy court shoes with a slim heel. The thing that makes this brand so special is that each style comes in 10 colours, all defined as ‘nude’. The shades ranges from deep to fair tones, and Jamela had the brilliant idea of calling each shade after a different city, being the lightest shade Edinburgh in the UK and the darkest being Juba in South Sudan. “The majority of the shades are inspired by the amazing people I have in my life. I was fortunate enough to grow up in very diverse environments so I didn’t have to look far for inspiration”, she explains.
One of the hardest parts of the process for Jamela was choosing only 10 shades, as she wanted to make sure that some traditionally overlooked countries were included. It is true that the fashion world is increasingly becoming more inclusive, but there is still a long way to go. “I think the industry as a whole is still holding onto some unrealistic standards. Beauty is not something that can be normalised. We shouldn’t all be forced to conform to a set of guidelines determined by a select group of people”, adds Jamela. “The world is becoming increasingly diverse and it’s something that should be celebrated, it’s truly a beautiful thing!”
Even before the official launch, Kahmune has found early success with a huge number of pre-orders scheduled to be shipped within this month. So what’s next for the brand? “I don’t want to give too much away but there is much more to come this spring and summer”, says Jamela. “We just wanted to start small with two very classic styles. Every woman needs a good pump and sandal in her wardrobe.”
The current shades and styles can be found on Kahmune’s website (www.kahmune.com) with prices ranging from £150-£175 for a pair of nude heels that will truly match your skin tone, no matter where you come from.