This is why you should stop watching Youtube
Zoella earns £50’000 per month. A twenty-seven-year-old vlogger from Wiltshire, who bakes cupcakes, paints her nails and has meaningless conversations with her brother on camera, earns £50’000 per month.
That’s more than the average annual household income.
So how has this girl online made such a name for herself?
Essentially, she has captured the imaginations and aspirations of tween girls on a global scale. The winner of a Nickelodeon Teen Choice Award, placed number 34 on FHM’s 2015 sexiest woman alive list, over 1 billion YouTube views. There is no denying her success.
The research process for this piece (suffering through at least 4 minutes of Zoella’s videos) left me feeling damp.
From the outside, it seems she lives in a world as perfect as her ‘girl next door’ personality suggests. From the perfect hair and geeky glasses, to her YouTube star boyfriend. It’s all so predictable, and I think that is her appeal. She really is that cute, she really does enjoy baking cakes, and nearing the grand age of 30, she really is that dull. In a sensible world, she would not be celebrated for her mediocrity. We do not live in a sensible world.
The YouTubers we see today are a two-dimensional virus
Her PG attitude is welcomed by the parents of her young audience, she is the embodiment of a well behaved British girl. Boring boring boring.
Not alone in appealing to this young PG audience, a top 10 of the UK’s most influential YouTubers revealed that Zoella’s brother Joe Sugg, and boyfriend Alfie Deyes (pointlessblog) are not far behind her with 7.95million and 5.5million each.
They dominate this market.
The content these individuals produce: pranks, makeup favourites, tutorials, challenges, all lack creativity, originality and most importantly, a sense of anything that is more than trivial.
As Youtube grows as an entertainment platform and the younger generation continue to source their role models, icons and passions from what they observe online, we need there to be greater variety. This ironically comes at a time where consumers (me, you and even Zoella) are controlling the content that we have access to. No longer do audiences rely on broadcasters for content, we produce our own.YouTube is what we make it, please don’t allow this to be the product of our culminated efforts.
Ask a 12-year-old what they want to be when they grow up, no doubt ‘YouTuber’ will make it onto their list of life achievements. If this is what they have been inspired by, then I am saddened. The next generation will be dull, rule abiding, non-progressive and intellectually mute.
The YouTubers we see today are a two-dimensional virus, infecting imaginations of young people, numbing their creativity and rebellious teen spirit, lets put a stop to it.