Bubble Waffles: The Hipsterisation of Food
Milk, sugar, butter and a few fairly common herbs, that is about all you need to make an original Chinese egg waffle. Yet somehow the money makers and hipsters of the food world have managed to turn something so simple into the next big dessert hype in London. The Hong Kong natives Tony and Sunny are the creators of ‘Bubblewrap’, a site that sells the century-old dessert from the streets of Hong Kong since last month on Wardour Street.
Admittedly, the waffles have hype potential judging not only from looks but also flavour. With batter tasting like matcha, chocolate or regular waffle, and the addition of a fruity finish on the inside, egg waffles really do make a great treat.
Being a complete foodie myself, I love finding the weirdest new sensations to eat. From the Freak Shake in Shoreditch to whatever shop sells the latest version of cronuts. Nonetheless, are we starting to go too far to get a new food kick? It’s not only the egg waffle, but there are now also deep fried sushi burritos and pho wraps. They might be delicious but it is questionable whether all of them are hype-worthy.
After all, is it really worth buying a wrap containing the ingredients of a Vietnamese noodle soup when you can just get the actual soup?
It makes me wonder whether we have become too uncreative in our own cooking and have to steal and adapt food from other countries to find new culinary thrills. In the end, I guess it is to each their own. In the long run, who can really be bothered to argue with hipsters about the point of their lifestyle’s existence?