Features, The QH

Confessions of a shopaholic

Features, The QH

Confessions of a shopaholic

2 weeks ago
By Ioanna Oblu

Shopping with every occasion, even though I might not need the items, and even if my guardian angel is telling me to stop repeatedly: I am guilty as charged. In my mind, there is no such possibility as having too many clothes. Being a shopaholic it’s not necessarily only a disease, as this addiction can be a cure in many situations. Crying over a break-up? I am sure that five unneeded dresses will solve the problem.

Being a shopaholic has its ups and downs. It is very time consuming, but most of all, you transform yourself into a monster that eats loads of banknotes only, in order to stay alive. People have their own ways of getting their mind off problems such as going for a walk, going to the gym, watching a movie. I shop. Every time someone compliments your new shoes or how good you look in your recently bought jeans makes you feel like a million bucks.

Here’s the thing: shopping makes me feel way better, in a sick way. When I’m crying over a break-up, arguing with one of my friends, worrying over assignments and deadlines or I am simply feeling enormously exhausted, I shop, I buy, and I am right away brightened up. Basically, while everything else is going to pieces, I can still find something that I want and that I can get– and that doesn’t make you feel necessarily happy, but it is comforting.
However, truly, nothing in my dressing can be defined as a statement piece or versatile. What’s more, on the off chance that I truly was a genuine ruler of cost per wear, I would most likely be extorted with photographs of the things I hurl each year that still have the tags on.

You never know when this addiction really hits you. At first sight, it is fairly innocent. It starts with “I don’t actually need it, but it’s on sale, so who cares?”, and ends up with an “I am so in love with fashion and clothes that I want to spend 700 pounds on this pair of shoes!”. And this is where you may ask yourself why someone will choose to continuously shop if this “hobby” has more disadvantages than advantages.
Between this shopping addiction and any other type of addiction, there is no striking difference. If the reasons behind its start remain uncertain, the motive why people, including me, still continue behaving like this is rather simple. After informing myself on my little (big) issue, I discovered that when shopaholics shop, endorphins and dopamine, get switched on, and the individual can rest easy, and on the off chance that it feels great they will probably do it – it’s strengthened and soon they are dependent on shopping.

I personally tried to find the cause that could explain this constant need to shop for unnecessary things. I’ve always liked fashion, and when I say “fashion”, I do not mean what’s in trend and what’s out, or what colours you are supposed to wear in what season, but fashion as a whole. That means that I was (and still am) concerned with the history of fashion, what is behind the new trends, how Coco Chanel changed the fashion industry forever and how Anna Wintour revitalised the “Vogue” magazine. I am so passionate about the fashion subject that I can recognize the brand of a purse just by seeing it for no more than five seconds.

@sandstromfilm/ Unsplash

This is what a shopping addiction looks and feels like, and if you can support yourself financially and do not take it to an extreme point, I personally don’t see a thing that is wrong with it. For the vast majority, it implies some new garments for work/university or a little knickknack for a companion. For others, shopping is considerably more than a charming hobby, and now and again, it is an impulsive and damaging action that can transform into a money-related catastrophe. But, at the same time, let’s be honest, nothing is better than shopping online for a little, as nothing compares to a gift from yourself, to yourself.