This humanitarian fashion is aiding the refugee crisis
The living proof that people working within the fashion industry are contributing to make the world a better place is 22-year-old Angela Luna, a graduate from Parson’s School of Design – Class of 2016 and founder of Adiff, a humanitarian start-up focusing on using innovative designs to solve global issues.
Adiff aims to provide clothing and aid to those in need, funded by purchases from the brand. It was created in response to the current refugee crisis; with Luna designing different garments, each providing a solution for a basic need. After doing intense research, the designer identified the challenges that refugees face day to day and realised that some of them could be remedied through design. She developed jackets that turn into tents, sleeping bags, backpacks and other objects considered by refugees as lifesaving. All her garments are unisex and one-size, making warmth and protection from the elements the primary concerns.
Aiming at becoming a successful brand and also to give back, Luna established a business plan which consists on designing these multipurpose garments and selling them through the online creative platform kickstarter.com. For each purchase of a jacket (£157), a modified version of the garment goes to a refugee; or alternatively you can just donate the modified survival gear to a refugee for £70. Even if you just buy a tee or a baseball cap profits from her kickstarter page go towards supporting humanitarian initiatives.
“Our mission is a focus on transparent, ethical, and sustainable production. The brand not only assists refugees, but also creates awareness and education about the global issue itself, using fashion as the medium”, said Luna.
Undoubtedly, fashion has become more than aesthetics, with brands and designers looking far beyond next season.