Tech and Beauty, A Pretty Match?
The year has only just begun, but the beauty industry is already making significant changes to the ways in which consumers try and buy products, through new technology.
Beauty apps are not an entirely new phenomenon. There are countless apps available to download where you can change your hair colour, try makeup products or carry out your own virtual makeover.
With new gadgets being released every year, it was inevitable that beauty companies would harness the technology available to them to create their own products. In fact, several new beauty related gadgets were introduced to the world at the Consumer Electronics Show in Las Vegas in January, which show the extent to which the industry is evolving.
The ‘HiMirror’, otherwise known as a ‘smart mirror’, not only uses a camera to analyse your skin, but it also points out all of the imperfections present on your face. It has the Amazon Alexa built in, so you can order the recommended beauty products, or watch makeup and skincare tutorials on the mirror.
Neutrogena have also released details about their ‘skin scanner’ known as ‘Skin360’. Attach the gadget to your phone, and a ‘30x magnification lens’, ’12 high powered LED lights’ and some ‘highly accurate sensors’ will study your skin. The app then recommends products that would suit your skin based on the information you receive, and you can track your skin over time.
This type of technology is also present in apps you can currently download onto your phone. Some of them analyse your skin and tell you whether you’re using the right skincare for your skin type, whilst the makeup related ones help you ‘try before you buy’.
There’s no denying, makeup can be expensive. The thought of spending money on makeup or skincare could be difficult for a student. These apps are not only convenient and ingenious, but helpful. Find out if you like the look of that lipstick, or if that foundation suits your skin tone in advance by using apps like Feel Unique, Slapp or L’Oréal Makeup Genius. Or even download the Pretty in my Pocket app so that you scan the barcode of a product and read reviews about it.
Save your money and time, learn about your skin, and buy that lipstick you want – just make sure you try it out virtually first.