The Spike in Men’s Fashion and Availability
By Teodora Balutaa
In a world where fashion is everywhere, men have always felt a little bit unattended to. Fashion has been seen as women’s territory, which doesn’t appeal to men as much. As society is tackling gender issues, people are becoming more and more open minded and fashion has consequently become a genderless endeavour.
This is the reason why menswear has become an emerging market. Until now, the choices for menswear were limited; some tailoring, some sportswear and nothing too off-beat. However, the industry is evolving and more designers are taking the opportunity to create for men.
The fashion industry is turning its eye on menswear, which has had a fast growth unlike women’s fashion. The global market for men’s designer apparel is projected to reach nearly $33 billion in 2020, which is up 14 percent from its $29 billion in 2015, according to Euro monitor International.
An increasing number of designers are betting on menswear to raise their profits. Stella McCartney is leading the trend. After 15 years of creating everyday clothing specifically for women, the brand has decided to engage with menswear as well.
The publishing world has caught up with the popularity of menswear. Various publications have started their own men’s fashion magazine; the recent launch of American Quarterly GQ Style, the reinvention of American Esquire and the introduction of a dedicated monthly men’s style section to The New York Times in 2015. The direction is clear; menswear is making a comeback.
Men have become more comfortable with their interest in fashion, and they are willing to pay a higher price for it. They are no longer looking just for a good tailored suit, they are looking for a little extra something. This shift is what drives the fashion industry to pay more attention to their soon-to-become strongest consumer, men.
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