News, The QH

What it Takes to be a YouTuber with Lucy Earl

News, The QH

What it Takes to be a YouTuber with Lucy Earl

2 weeks ago
By Kaz Bosali

Our very BA Marketing Communications graduate Lucy Earl returned to deliver an informative and exciting talk as part of the What It Takes Event Series. This special talk ‘What it Takes to be a YouTuber’ was a sold-out event with current students and Westminster alumni in attendance.

Lucy Earl’s YouTube channel ‘English with Lucy’ was born after she identified a gap in the market to teach English as a second language in an engaging and passionate way, something that was different to the typical boring videos that are out there.

© Faye Murphy

Lucy has come a long way since she started the channel in January 2016, when she was still a student in her third year, on just a £500 loan from her father that she used to purchase a second-hand £175 camera and a tripod. Her YouTube channel now boasts 700,000 subscribers and is growing every day, and she has also paid her father back – with interest! She has no team working for her and films, edits and writes everything herself, skills which she has learnt on the job. Her story has recently been reported by the BBC and The Times.

we could potentially see a product line by her

Lucy offered advice to aspiring YouTubers on how to go viral, the various ways one can make an income from the site but also went on to suggest having a versatile approach and not just relying totally on YouTube as we never know what the future holds or the trends that will emerge. She recommends to those wanting to become a content maker to not concentrate on just one platform and to embark on other ventures.

The What It Takes Series proved to be popular with those in attendance, which included students and alumni from every faculty. Lucy took part in a question & answer session and also stayed behind to take selfies and talk exclusively to guests.

© Faye Murphy

Bhavesh Davda, the University of Westminster’s Alumni Relations Officer and organiser of the What It Takes event series said “Lucy was an absolutely fantastic speaker and a true inspiration for all who attended. The fact that there was a queue of students and graduates waiting to speak with her during the networking session is paramount to how enlightening her talk was. What I took away from Lucy’s talk is that nothing stands still, although YouTube is a popular social media platform right now, a year from now it could be on the way out like many that have come before it. You need to know the social media landscape and take nothing for granted if you wish to be successful as a social media entrepreneur.”

Lucy acknowledged the support she received from Westminster’s alumni team after graduating in 2016. The sold-out talk which focused on social media entrepreneurship, raw talent and determination highlighted what the next generation of alumni can go on to achieve. The future is looking bright for Lucy, we could potentially see a product line by her. Lucy Earl is a testament to Westminster success.

Look out for future What It Takes events here – https://www.westminster.ac.uk/about-us/alumni/events/what-it-takes